An ultimate throwback to the ’90s, A$AP Rocky and Guess founder, Paul Marciano, have teamed up to release a special collection for the classic clothing line. The 29-piece collection of ’90s inspired styles is both for men and women. A$SAP Rocky tells Vogue, “I just felt like there was a void of information, of knowledge, about how Guess played a big role in urban fashion and urban culture in general in the late ’80s and early ’90s. That’s just missing. I felt it was time to revamp that and just give it a little more juice and some new edge, and here we are.” The collection ranges from $34 to $228 and pre-launches January 30 at select retailers. You can shop the full collection at Guess.com on February 15.
In the men’s collection we find over-sized denim trucker jackets with large pocket detailing, tailored denim overalls, graphic tees, mock neck tees, and hoodies. The women’s collection features pieces like denim high-rise shorts, vintage overalls, vintage skinny jeans and even denim swimwear. A noticeable update is that the classic “GUESS Jeans USA” logo has been altered to read “GUE$$” throughout both women’s and menswear collections. Marciano says, “Growing up he [A$AP] wore and loved our jeans with the triangle logo on the back pocket and this line is tapping into his incredible artistic vision to create a modern heritage-driven line. It is a denim-heavy collection with quintessential ’90s influences seen in over-sized denim jackets, overalls and logo-centric styles.”
To coincide with the release, A$AP Rocky also also curated a time capsule installation at the New York Openhouse event space. Stepping in takes you straight back to a ’90s basement lounge, complete with comic books, Super Nintendo consoles, packs of Bubble Tape gum, and let’s not forget the faux-wood-paneled walls. On January 14, the collection was debuted at the installation. At the debut A$SAP Rocky said, “I actually looked into the archives just to see what was available and after that my main focus was silhouettes and reconfigurations, because I didn’t want it to fit exactly like those jeans back then, when they were so big and baggy.” He continued, “It’s just a big warehouse with cages full of clothes. Some of them are marked by years. I went in there and got busy. Fucked that whole shit up. To tell them that GUESS was actually lit back in the day.”
Shop some ’90s classic footwear to pair with the Guess collection, at ShiekhShoes.com!