After a few months of anticipation, Kylie Jenner’s Fierce sneaker collaboration with Puma has arrived! There was certainly plenty of buzz and a touch of drama leading up to today’s launch of the shoe. When rumors first began to swirl about the youngest Jenner partnering with the brand, her brother-in-law, Kanye West, quickly shut down the possibility of a collab. Soon after, PUMA officially announced their partnership with the social media icon, as did King Kylie herself. She launched the campaign mid-March on Instagram, giving us the first-look at her fresh kicks.
The sporty Fierce sneakers are lace-less and have a similar, slightly futuristic, aesthetic to Rihanna’s Fenty trainers that were released earlier this year. According to PUMA, the shoe features a “demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements.” For today’s official launch, the Fierce shoe is available in four colors: red, black, white, and silver. More colorways are expected to be released throughout 2016. Unlike many of the recent celebrity shoe collabs, you can get yourself a pair of Fierce shoes for the reasonable price of $89.99 at ShiekhShoes.com.
If Kylie’s past work experience is any indication of how well she’ll do as a brand ambassador for PUMA, they shouldn’t worry too much! The young social media star, has a great marketing and sales history with her highly coveted lip kit. Adam Petrick, the Global Director of Brand and Marketing for PUMA, says, “PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training.” He adds, “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.” Before you head out, catch of glimpse of Ms. Jenner in action as she rocks her PUMA gear in the video below!