Have you noticed that an elevated form of casual comfort has infiltrated your closet as of late? Loved and hated by many in the fashion industry, the term athleisure has been coined to define clothes that perfectly blend aspects from activewear and casualwear. The pairing produces stylish clothing that can be worn to and from the gym as easily as to and from the office. Athleisure looks hit the runway in 2014; the same year Alexander Wang collaborated with H&M for an activewear inspired collection. Since then, the trend has grown immensely! Why? Trendsetters in society are embracing a healthier lifestyle, while demanding more functionality from their wardrobes. Athleisure is about looking healthy and as if you’re coming from or going to the gym. Whether you actually get a workout in, is completely up to you!
With the wealth of info we have available at our fingertips and amount of knowledge-sharing happening daily, consumers are prioritizing health and wellbeing in their lives. We may not be exercising more, but we certainly have an increased understanding of wellness. That counts for something, right? Paired with the increase of start-up businesses and employees who work from home, athletic-casual wear has become increasingly acceptable for use in a wide variety of social situations. According to data from Google, jogger pants were one of the top searched fashion items in 2015. There are even some reports suggesting there are three-times as many sneakers on the market as there are denim skinny jeans. When you think about it, there is a good chance that casual or athletic sneakers have made an appearance on the feet of someone in the office at some point this week.
At New York Fashion Week in February, we saw even more athleisure looks from Rihanna’s collaboration with PUMA and Kanye West’s Yeezy collab with Adidas. Then in March Beyoncé debuted her new athleisure line, IVY PARK (check it out in the video below). With such major players backing the athleisure trend, we don’t see it making an exit anytime soon. Visit Karmaloop.com to browse their selection of the hottest athleisure pieces to add to your collection.